Who we are

India’s first sports production company who can humbly boast of having been a part of some of the most prestigious sports events organized in India and abroad. Fueled by support & production expertise of Lalit art studio, ABC sports guarantees both quality and cost efficiencies for our esteemed partners.


- Saarc level presence
- 300+ matches
- Activated 50 + stadiums & golf courses
- Associated with the biggest sporting events organized in the country and abroad - Crisis Management Expertise


ABC Sports journey has been a short but an event ful one. In last three years we have come to be known as the pioneers of sports production in India and abroad. One the fastest growing sports branding and execution agency in the continent, today boasts of having the capability of executing events on a pan Asia level.

Architects of Success

Lalit Kumar Verma

This name needs no introduction. Any person remotely associated with the BTL industry would have possibly heard this name. Known as the pioneer of modern day event industry. He brings in years of valuable expertise to ABC sports and is one of the key reasons behind the company’s phenomenon growth.

Sooraj Agraval

He cofounded ABC sports with a vision of kick starting a company which is built on the vision of providing innovative sports branding solution to clients. Sensing a gap in the market he took upon him to start a young and vibrant organization which embodied his vision. A sports enthusiast by heart, he lives and breathes sports which in turns fuels his passion called ABC sports.